Case Study

Wats on Sale: custom WordPress platform for weekly store specials

A custom WordPress platform for weekly store specials and recipes, with a PDF-to-gallery admin tool, shareable shopping lists and a companion Flutter app.

Wats on Sale homepage with weekly specials

The client

Wats on Sale helps shoppers find each week’s store specials and recipes in one place, on the web and in a mobile app.

The brief

Build a platform the team can update every week with minimal effort, where shoppers can browse specials across stores and plan their shopping.

What I did

  • Custom WordPress theme built on Advanced Custom Fields (ACF) and custom post types for stores, specials and recipes.
  • Front-end PDF tool: a custom admin front end that converts uploaded store PDFs into interactive image galleries across all stores.
  • Shopping lists: users can create, edit and share lists by email or WhatsApp.
  • Mobile app: integration with a companion Flutter webview app.
Wats on Sale platform screen
Wats on Sale platform screen
Wats on Sale platform screen

Platform and tools

  • WordPress, custom theme
  • Advanced Custom Fields (ACF) and custom post types
  • PHP, JavaScript
  • Flutter (webview app)

Have a Shopify or WordPress project in mind?

Tell me what you need and I will reply within 24 hours with next steps and a clear quote.